I am so excited to share this Boden capsule collaboration with you, something that I have been working on behind the scenes for over a year.
Johnnie has been a long time inspiration to me and I have always loved the joy on offer from Boden, from their fun imagery to their bright, bold and patterned clothing.
Back in lock down when I was busy escaping to my studio and potato printing like crazy, one of the designers at Boden spotted me on Instagram and asked me to teach an online block printing workshop to their team, which I took great pleasure in doing. And this is where our relationship began! Before long we were chatting about ideas and designs and the collaboration was born.
Working closely with the Boden’s in-house design team, we drew upon our shared affinity for print, colour, British heritage and signature hand-drawn prints.
I chose my cherry block design as we are both so aligned in celebrating the British Summer and the great outdoors with picnics and packed lunches in back packs; those ripe piles of cherries for sale along the roads of the UK are a nod that it's time for some leisure. This design imbues a feeling of nostalgia and good times.
Then I created a new floral block that also felt bright and breezy and nodded towards my more Indian inspired flower prints. To me they are joyful and hopeful and the perfect pattern to sit across mens, women’s and children's wear.
My journey with Boden has been one of enormous fun, it has felt like a streamline and really natural collaboration between my block printed designs and their clothing range, plus I got to do a whole photoshoot with my family for the day! What’s not to love?!
"I've always admired Molly's very British sensibility, which chimes so much with our own, introducing her Indian block prints to our new range has been a creative treat and it has been wonderful to see them sitting alongside our own hand-drawn prints". Johnnie Boden
Announcing this exciting collaboration, the very first collaborative capsule for Boden, Molly's iconic prints adorn timeless spring styles for all the family.
Spotting Molly's creative talent, Boden's in-house design team worked closely together with Molly Mahon Studio, drawing upon their shared affinity for print, colour, British heritage and signature hand-drawn prints.
The result is a much-anticipated capsule edit offering truly charming family moments this spring.
Q & A with Molly Mahon at Boden
To view Molly's interview with the Boden team and learn more about the collaboration at Boden click the link here
To go straight to the clothing range click here