Perfecting the imperfections
The human touch of our fabrics is what makes them so endearing. By using the ancient art of blocking printing to create our designs rather than mass manufacturing methods, minor imperfections appear across the material which cannot be replicated. This makes each metre totally unique.
The technique is one of the earliest forms of printmaking and is believed to have emerged as early as the 5th century BC. Its roots can be found in Asia, and it was during the Mughal rule in India when it really flourished as a craft.
The floral motifs that founded this practice are still as popular today, even though adaptions to original designs took place once the method was introduced to Europe in the 17th century.